Dining by Design is an annual fund-raising event organized by DIFFA (Design Industries Foundation Fighting AIDS) that feature elaborate dining table installations from designers such as ELLE DECOR, RALPH LAUREN, COACH, NAUTICA, ARMANI and INSTYLE. The event is hosted at the Hammerstein Ballrom in NYC and has a 3 day public viewing of the table designs and a closing gala sponsored by CHAMPAGNE TAITTINGER.
Olive designed a comprehensive design that boldly branded the event but didn't compete with the table design that people were coming to view. We designed a "DxD" icon to use as a graphic mark on all the materials and used two very strong colors in order to pull away from the more intricate nature of the table designs.
Olive was proud to be part of the most successful Dining by Design to date. The evening was featured in a 16 page spread in ELLE DECOR designed by Olive.
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Olive has come to DIFFA's rescue on a number of occasions. Whether it is developing a last minute ad, creating printed collaterals for a new project, or giving a fresh look to an established event, Olive has delivered
a professional product of the highest quality."
