Olive was asked to create a co-op advertisement that expressed Honeywell’s participation with the Responsible Care™ program - promoting environmental, community and workplace wellbeing. While the environment plays a large part of the Responsible Care initiative, we had to avoid creating a “green” ad as environmental issues were only a part of the overall message.
We developed the concept of “Grounded in responsibility” to reflect the Honeywell’s commitment to the issues of the environment, community and workplace safety as a foundation of their work. The imagery of grass taking root supports the message of nurturing the growth of employees as well as the role that Honeywell plays in the overall community.
Olive created an advertisement for Honeywell that strongly conveys the company’s ongoing commitment to the environment, their employees and the communities in which they live.
