Olive was asked to re-design the online presence for the WE Empowers Women initiative, creating a more engaging and interactive experience that both clarifies the mission of the program and prompts users to become a part of the experience.
Our initial recommendation was to highlight Kim Martin, General Manager of WE, on the main page of the site to convey her personal dedication to the program and personify the initiative. We also integrated “calls to action” and opportunities for users to become more involved directly from the home page. For example, a user can join the community conversation, make donations and explore other WE Empowers Women supported programs and organizations. By enabling these activities on the home page, the site allows for quick and easy interaction.
The new site for WE Empowers Women played an integral role in re-establishing the program as a vital initiative for WE. As a critical point of expression for the program, the site now allows for a stronger emotional connection that engages the user and encourages involvement in a user-friendly manner.
