Create an online presence for Viracept and extend the honesty and integrity of the award-winning offline campaign.
We introduced several unique ideas to extend the campaign, which included finding the original faces of the campaign and doing follow-up content for the site. In addition, we created a Flash-based interactive FAQ that educated the user on how HIV works in the body and how HIV treatments function.
The web site is as a powerful extension to the campaign bringing depth, education and connection to the ideas introduced in the ads. The site also received the Medical Marketing Association's Gold IN-AWE, Global Award Finalist and DTC National Awards Finalist.
