Create a series of advertisements to promote the launch of the new Managing Automation Web Site and online client tools.
Olive created a series of ads around the line "Why am I smiling?" to compel viewers to discover why the executive is so happy. The answer is "I have an advantage", the advantage being that they had discovered Managing Automation’s new online tools that are offer executives greater benefits than any other similar product.
The advertisements created a strong awareness for the new Web Site and online tools increasing the traffic and new customers for Managing Automation.
