Olive was brought in by Baron & Baron Advertising to develop a strategy for how to uniquely bring Ian Schrager Hotels online. The distinct challenge was how to convey the truly one-of-a-kind hotels online.
Olive proposed a plan that was comprised of two areas: a public informational/teaser site and an exclusive VIP area for special customers. The public site would act to generate interest in the hotels while the VIP section would extend the unique service to special guests through exclusive online services.
Ian Schrager Hotels was able to effectively envision their brand online along with a comprehensive plan to execute the project.
