Create a viral campaign that generated awareness and anticipation for the second season of Curb Your Enthusiasm.
The campaign focused on the question “What would Larry do?” offering users a setup clip from the show and the ability to choose what Larry actually did. The real answer and the fake answers were all equally ridiculous, conveying the off-beat humor of the show.
The campaign created a strong awareness of the new season and conveyed the unique humor of the show.
