Create a complete brand for FanPimp viral marketing software that included corporate identity, software / application design and consumer web site.
Olive created a bold logo and overall brand look to enforce the power and attitude of the product. The software was designed for ease of use and flexibility to accommodate an infinite number of brands using it. The consumer web site included a comprehensive flash-based tour of the product.
The success of the FanPimp product coupled with the strength of the branding has already attracted such clients as Vivendi Universal Games, Elektra, Universal Pictures and Procter & Gamble.
