DIFFA (Design Industries Foundation Fighting AIDS) wanted to create an associate’s program where they could offer co-branded promotions with sponsors. Because the range of sponsors
ran from high-fashion to investment banking, the identity had to be elegant and have a very broad-range appeal.
We designed a simple logo solution adding the letters “AP” to the end of the DIFFA logo as the unique logo for the Associate’s Program. An elegant promotional organizer was distributed as well as a co-branded coupon book for sponsors.
The Associate’s Program is a great success for DIFFA as a new channel for visibility and donations featuring such sponsors as THE NEW YORK TIMES, RALPH LAUREN and THE W HOTELS.
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Olive has come to DIFFA's rescue on a number of occasions. Whether it is developing a last minute ad, creating printed collaterals for a new project, or giving a fresh look to an established event, Olive has delivered
a professional product of the highest quality."
