Comedy Central came to Olive to extend the online campaign for its new television show Reno 911!. The challenge was to create an online campaign that was true to the existing ads and took advantage of the media-rich options now available for online advertising.
We created a comprehensive campaign that utilized the latest technologies including EyeBlaster, EyeWonder and Klipmart . Olive was able to successfully transition the offline campaign into the online space by staying true to the simple humor of the original ads. The technology allowed us to add a new dimension to the campaign by bringing something new and unique to each add online.
The Reno 911! Campaign was one of the most successful Comedy Central online campaigns to date.
• RENO 911!'s premiere season was the third highest rated Comedy Central original series in 2003.
• RENO 911!'s audience delivery compares well with other Comedy Central originals, reflecting broad interest in the show.
• RENO 911! delivered record audience retention out of South Park, building on that lead-in a number of times throughout the season.
• RENO 911! held a remarkable Share among young male viewers.
• RENO 911! was a strong performer throughout the schedule, outpacing comparable time period averages by significant margins.
Comedy Central: Reno 911!