Create an online game to promote the premiere of the new Comedy Central series Reno 911!.
We created a Flash-based game consisting of various environments from the show including a trailer park, a red light district and a crack house. The first-person point of view shooting game allowed people to take on the bad guys like pimps, robbers, mimes and ninjas while steering clear of nice old ladies and angels. In between levels, users were also challenged to a urine test to see if they are up to the task.
The game, in tandem with the online ads developed by Olive, was one of the most successful online campaigns for Comedy Central to date.
• Reno 911! premiered to a 1.94 HH rating/1.51 P18-49 Rating/1.5 Million P18-49.
• Delivered the highest ratings in cable in its timeslot in every male demographic.
• Reno 911! outperformed the prior six week time period average by +86% among P18-49
