Comedy Central came to Olive to extend the campaign for The Man Show! Online. The challenge was to create an online campaign that was true to the existing ads and took advantage of the media-rich options now available for online advertising.
We created a comprehensive campaign that utilized the latest technologies including EyeBlaster, EyeWonder and Klipmart . Olive was able to successfully transition the offline campaign online by staying true to the simple humor of the original ads while bringing them to life in a new way turning the print ads into mini-commercials.
The campaign successfully introduced the new hosts for the fifth season and created excitement for the new host’s premiere.
• The Man Show launched to a 1.68 HH rating/1.10 P18-49 rating/1.1 million P18-49
• The premiere attracted an overall viewership of 1.7 million viewers 2+
• The telecast was the highest rated and most watched Man Show premiere since the show’s debut season
