John joined Olive as a partner in 2004 and was responsible for growing the agency, not only in terms of client roster, but also shaping the overall vision for the agency to be one of the true hybrid branding and interactive boutiques in New York City. In March 2006, John became the sole owner of Olive and brings 15 years of branding and design experience to the agency. Having worked with international brands ranging in category from Fortune 100 companies to consumer goods to Web 2.0 start-ups.
His skill set includes conceiving and executing integrated brand communication programs for both online and offline strategies that build long-term vision and loyalty. John's success as a brand strategist stems from his ability to assess corporate dynamics and market place conditions. His particular strength is in strategic thinking, which is often used to create clear focus and direction from complexity and confusion.
Prior to joining Olive, John was Vice President of Brand Development at Euro RSCG Magnet, a national strategic communications agency headquartered in New York City. While at Magnet John was responsible for the reevaluation and positioning of the Mercedes-Benz auto brand in the US market. He worked with senior US management to help the auto-maker re-energize the brand to a younger, more affluent, multi-cultural audience. He has also held senior positions at Wolff Olins, Christopher Johnson & Associates, and I.D. Magazine.
Some highlights of his past client engagements regarding branding and account management experience include: jetBlue Airways, Mellon Financial, Fitch Ratings, Wurth USA, Prudential Capital Group, La Cense Beef, AQHA, Thomson Financial, Tyco Int., Cablevision, Standard & Poor's, Fresh Direct, Trip Films, SCCA, PSE&G, US Steel, GXS (formally GE Information Systems), Quest Diagnostics, Jupiter Communications and JupiterMedia Metrix, Honeywell Specialty Materials and Aerospace, AMC, IFC, and We.
John graduated from The State University of New York at New Paltz with a BA in Communications and Philosophy. He attended University of Idaho and studied philosophy and ethics on the graduate level.
John joined Olive as a partner in 2004 and was responsible for growing the agency, not only in terms of client roster, but also shaping the overall vision for the agency to be one of the true hybrid branding and interactive boutiques in New York City. In March 2006, John became the sole owner of Olive and brings 15 years of branding and design experience to the agency. Having worked with international brands ranging in category from Fortune 100 companies to consumer goods to Web 2.0 start-ups.
